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Advertising Formats

  • Avertising Formats: Traditional

With advertising opportunities available in premium positions using all standard IAB sizes, we can always provide your brand with prominent positioning amongst relevant content that matters most to your target audience.


small-leaderboard Leaderboard

  • 728x90
  • Premium position at the top of most pages throughout the website ensure maximum visibility
  • Significant horizontal space to creatively communicate your advertising message
  • FORMATS: available in standard, video, expandable, expandable with video

small-bigbox Big Box

  • 300x250
  • Position above the scroll line ensures maximum visibility with exposure
  • Displayed on all entry and articles pages, embedded within high-value content areas
  • Typically higher click-thru rate than other traditional units (728x90, 160x 600)
  • FORMATS: available in standard, video, expandable, expandable with video

 

  • Avertising Formats: Non-Traditional

Non-traditional formats include some standard IAB sizes but presented in less traditional mediums such as newsletters or advertorials. We can also accommodate the more cost effective sizes and those opportunities that may be more attractive to the local advertiser. Regardless, we can always provide your brand with prominent positioning amongst relevant content that matters most to your target audience.


small-leaderboard Impulse

  • 300x100
  • Consistent, static placement
  • Cost-effective graphical unit
  • FORMATS: available in standard & video

small-bigbox Standard Advertorial

  • Achieve 100% Share of Voice through this exclusive opportunity
  • Integration within editorial environment with high credibility
  • Position within general or highly relevant content areas

small-leaderboard Video Pre-Roll

  • The inclusion of a client's commercial spot prior to a program, customized or pre-determined video segment
  • Relay brand message by selecting targeted channels and sites
  • Receive the benefits of TV plus the ability to interact online
  • Presence in a lean forward environment
  • Consumer cannot fast forward past commercial guaranteeing viewership
  • Clickable

small-bigbox Peel Back

  • Are you looking for a fun new way to tempt your customer? Peel back ads stimulate the viewer to interact and explore your brand. Peel back ads reveal a glimpse of your ad in the corner of the web page. When the viewer interacts, the rest of the ad peels down to unveil your complete message.
  • The IAB standard size initially has a small rollover area showing a portion of 125 pixels wide by 125 pixels tall (125 x 125) which 'peels back' to reveal a portion of a larger area of 500 pixels wide by 500 pixels tall (500 x 500).
  • Peel back ads can contain text, images, animation, audio and video. When a user clicks on a peel back ad, readers will be directed to the advertiser's website.
  • Available on all pages (some restrictions may apply).

small-leaderboard E-Blast

  • Contains advertiser message and creative
  • Highly effective tool to reach your target audience with relevant messaging
  • Creative up to 700px wide, can be a combination of images and HTML
  • Total e-blast image size max 120Kb
  • Please contact your Sales contact for more information on this

small-bigbox Most Popular Sponsorship

  • 80x30px Advertiser Logo displayed below Most Popular headlines box
  • Sponsor logo clicks to advertiser website
  • Available on all index and sub-index pages
  • Geo-targeting not available
  • Avails based on matching impressions

small-leaderboard Sponsored Text Links

  • Entry level ad placement for first time digital advertisers
  • Tactical unit designed to drive specific user action
  • No creative required
  • FORMATS: HTML text, no images

small-bigbox Premium Advertorial

  • Achieve 100% Share of Voice through this exclusive opportunity within editorial environment
  • Standard advertorial that links to a secondary full page advertorial article, written by advertiser and hosted on CS Dinamo București website

small-leaderboard Top Layer

  • Looking to make an extraordinary impression? The top layer, also known as a "voken" or a "floater", is a popular form of rich media advertising. When a page loads, top layers appear on top of the content and are almost impossible to ignore. Unlike a pop-up, top layers are self-terminating. The standard size is 500 pixels wide by 500 pixels tall.
  • Top layers can contain text, images, animation, audio, and video. When visitors engage a top layer, they will be directed to the advertiser's website.
  • Available on all pages (some restrictions may apply)

small-bigbox Transitional

  • Are you looking for a captive audience? The transitional ad appears immediately before a visitor is re-directed to a desired page. The IAB standard size is 600 pixels wide by 480 pixels tall (600 x 480).
  • Transitional ads can contain text, images, animation, audio and video. When a visitor clicks on a transitional ad, they are directed to the advertiser's website.
  • Available on all pages (some restrictions may apply)
  • Exclusivity

small-leaderboard Newsletter

  • Newsletters offer unique content to an audience of loyal users, based on their specific interests and requested further information
  • Advertising opportunities within newsletters:
    - Big Box (300x250px)
    - Impulse (300x100px)
    - Offer Boxes (140x70)
  • Daily news headlines and special news coverage reports sent to newsletter subscribers daily (M - F)
  • Highly effective tool to reach your target audience with relevant messaging
  • Client message is presented within credible content environment

 

  • Avertising Formats: Custom Opportunities

With custom opportunities, we can offer a host of less expensive options and experiences that have a much broader, more satisfying user experience. Pay special attention to contests. By including "Opt-ins" you can quickly grow your database of possible leads. One could see double digit opt-ins on a carefully worded "call to action" for a contest with attractive prizing!


small-leaderboard Splash Page

  • Do you need more space to get your message across to your audience? Add a splash page to your online investment. Audiences will be sent to a splash page via leaderboard, skyscraper, big box, etc. with significantly more space for your advertising message when they click on your original ad.
  • Splash pages can contain text, images, animation, audio and video. When a user clicks on a splash page, they are directed to the advertiser's website.
  • Available as part of any online display package (some restrictions may apply).

small-bigbox Specials & Offers

  • 130x88px or 140x70px tile with a short description displayed on the home page under Specials & Offers section
  • Typically these are bundled with the purchase of a microsite and/or contest
  • Contact your Local or National Sales Representative for pricing

small-leaderboard Section Sponsorship

  • 100x40 Logo with Text Links
  • Association with specific section content
  • Entry page placement

small-bigbox Headlinewrap

  • Advertiser Logo and tagline wraps relevant headlines on index and/or sub-index pages
  • Sponsor creative clicks to advertiser website
  • Available on all index and sub-index pages
  • Require Dinamo Management and Ad Operations approval
  • Geo-targeting not available

small-bigbox Online Contest

  • Increase interaction with your brand
  • Association of "good will" through provision of prizing opportunity or product integration
  • Promote brands and products, access consumer information, or build opt-in subscriber lists
  • Added features (at additional cost) include Viral Marketing, Trivia Questions, Submission of Photos and Video
  • Available Splash Page Sizes:
    630x560px - file size 100K (max)
    770x600px - file size 120K (max)
    940x600px - file size150K (max)
    Images can be a combination of JPG, GIF & Flash (static or animated)
  • NOTE: please contact our sales team to obtain detailed contest specs.
  • Contest promotion: one contest tile (140x70px) available for cross-promotion; typically includesone leaderboard (728x90).

 

Advertise with CS Dinamo București

 

Please contact our Advertising Department if you require further information regarding our Technical Specifications.

 

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